The Classic Men’s Shave

Why is the straight edge razor and shaving products
so important to the working barber?

There was a time when, with every haircut came the finishing touch, a clean neck with a straight edge razor.

Each new generation has had our own ideas about how to create and wear styles. Many men started patronizing salons instead of the traditional barber shop: for the price, knowledge of certain styles, or just for a shampoo from a pretty woman. But now the traditional barbershop is coming back into to style and men are seeking out their local barber who is skilled with a razor. Nothing pops a haircut more than cleaning around the neck and ears with a razor.

Men’s grooming is a process which requires many different types of products. First, barbers regularly require sharp disposable blades that can only be used once. There are shave gels which are clear to assist the barber in creating sharp lines on the beard or hair line. Shaving cream and oils are used to moisturize and create a smoother, cleaner shave. The final finishing touch of a barber is the sting and soothing effect of aftershave once is applied. This simple but delicate technique, attention to detail and using quality products is what separates a standard haircut from a full service experience. The electric razor, even though a wonderful tool for the modern barber, will only get so close. Nothing, and I mean nothing, will clean as close as a straight edge razor.

Let’s face it, even though times, styles and barbers change, some traditions stay the same. The opportunity to grow your loyal steady barber clientele by adding men’s shaving products is tremendous.

I’ve said it once and I’ll say it again: “Pay attention to detail and you will have a client for life!”